How a Free Casino Pays Its Bills

"If it's free, what's the catch?" is the most reasonable question a player can ask. This page is our complete answer — every revenue stream, and every revenue stream we refuse.

Tidy desk flat-lay with espresso, coins and a notebook symbolising a transparent business

One Revenue Stream, In Daylight

Sole Vivo Casino earns money in exactly one way: optional monthly subscriptions that grant larger allowances of fictional Sun Coins and cosmetic perks. That's the entire model. The three tiers — Alba, Meriggio and Tramonto — are described openly on the Sun Coins page, from C$4.99 to C$19.99 per month.

Subscribers are fans buying convenience and a way to support a platform they enjoy, the same way listeners support a podcast or readers a newsletter. A subscription never buys better odds, exclusive "winning" games or anything redeemable for money. Coins remain fictional whether you subscribe or not.

Around nine in ten of our players never pay anything — and the model is built to keep it that way. Free players aren't a marketing funnel here; they're the point of the place. A busy, happy, free community is what makes the casino feel alive for everyone.

What That Money Builds

Subscription revenue covers a deliberately modest cost base: salaries for our eleven-person Silandro team, server and bandwidth bills, art and translation for new games, and the customer support desk that answers within 48 hours in both languages.

What's left over funds the roadmap — new game themes, community features and accessibility improvements. Terra del Sole Vivo S.R.L. is privately held by its founders, takes no advertising money and has no investors pushing for aggressive monetisation. Our budget meetings are short: keep the lights warm, keep the games free, keep the promises.

If the model ever changes, this page changes first — before any feature ships. Transparency that updates after the fact isn't transparency; it's an apology.

The Refused Revenue List

Knowing what a company won't do tells you more than what it will. Here is our permanent no-list.

No Real-Money Gambling

We will never add deposits, wagers, withdrawals or cash prizes. Not as a "premium mode", not behind an age gate, not through a partner. The legal and moral line between social casino and gambling is the foundation this company stands on.

No Data Selling

Your email, play patterns and preferences are not products. We don't sell, rent or trade personal data with brokers, advertisers or "partners". The analytics we run are aggregate and exist to make the games better, full stop.

No Dark Patterns

No countdown timers pressuring you to subscribe, no fake "limited" coin offers, no guilt-trip cancellation flows. Cancelling takes two clicks and zero conversations. If a design trick needs a regulator to be questioned, it doesn't ship here.

Checks We Run on Ourselves

Four standing rules that keep the model honest as we grow.

The Friend Test

Every monetisation change must be explainable to a friend in one minute without embarrassment. If the explanation needs fine print to sound fair, it isn't fair.

Grandfathered Prices

Existing subscribers keep their price for as long as they stay subscribed. Increases only ever apply to new sign-ups, announced on this page in advance.

Spending Guardrails

One subscription per account, no coin "top-up" impulse purchases, and gentle nudges if a player upgrades and downgrades frequently — a pattern that can signal discomfort, not enthusiasm.

This Page Updates First

Any change to how Terra del Sole Vivo S.R.L. earns money appears here before it takes effect, with the old text preserved. Business models deserve version history too.